George Bradt, Contributor

Any of you doubting the importance of your brand in this age of complete transparency should take a look at what’s going on at Target TGT -2.16%. They just replaced 35-year veteran and CEO Gregg Steinhafel with their CFO, John Mulligan on an interim basis. The recent massive data breach was probably the straw that broke the camel’s back. Shaky results over the past several years certainly set the context. But if people were being honest, Steinhafel has not done the job he needed to do as brand steward.

http://www.forbes.com/sites/georgebradt/2014/05/05/target-ousts-ceo-and-goes-for-a-mulligan-to-repair-its-brand/